We break the myths and crush the stereotypes and stigmas associated with aging.
We have observed a huge gap in how the marketing world perceives, portrays and engages today’s mature consumers. Ground-breaking research from Age of Majority found marketers disproportionately invest in youth under false assumptions about aging consumers.
We felt it was about time that businesses focused on the largest and most lucrative opportunity available. That is why we launched Age of Majority, supported by our collective 30 years of management consulting, brand management and agency experience.