We break the myths and crush the stereotypes and stigmas associated with aging.

We have observed a huge gap in how the marketing world perceives, portrays and engages today’s mature consumers. Ground-breaking research from Age of Majority found marketers disproportionately invest in youth under false assumptions about aging consumers.

We felt it was about time that businesses focused on the largest and most lucrative opportunity available. That is why we launched Age of Majority, supported by our collective 30 years of management consulting, brand management and agency experience.

our leadership team

The Age of Majority leadership team oversees the design and execution of all client work, thought-leadership and speaking engagements. They are supported by a team of consultants and bolstered by AoM’s key advisors and an extended network of subject matter experts.

Jeff Weiss
Jeff WeissPresident and CEO
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd
and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.
Peter Boyce
Peter BoyceHead of Research & Content
Sometimes written, sometimes verbal, the refined outcome of his work helps clients attract, educate, excite and motivate their consumers or influencers toward a desired outcome. During his 25+ year career, Peter has helped shape the strategies behind numerous successful brand and corporate communications programs across multiple consumer and business-to-business categories for clients such as Unilever, Molson Coors and Whirlpool.
Deborah Adams
Deborah AdamsHead of Operations
Just shy of being a Baby Boomer herself, Deborah has over 25 years of marketing consulting experience working on award winning brands such as Gillette, Unilever, Whirlpool and Ferrero Rocher. Over the years she has helped brands differentiate themselves to build equity both short and long term. She is passionate about understanding consumer behaviour as it evolves through life stages, particularly with the 55+ crowd.
 Maddie Tannenbaum
Maddie TannenbaumResearch & Content Specialist
A millennial by age, Maddie brings her passion for research and content creation to the Age of Majority team. In addition to her academic background in both the social sciences and strategic communications, she has previous agency experience that furthered her skills in content development and strategic program planning. Curiosity motivates her to continually explore the opportunities that exist with marketing to the 55+ population.
Chris Brown
Chris BrownCreative Director
Chris is a Registered Graphic Designer (R.G.D.), and a key member of the AOM team. With more than 18 years of experience in the field, Chris has been involved in design and project management on projects for clients such as the Dairy Farmers of Canada and Rotman Executive Programs. Chris’ skill sets include web design, digital banner ads, print design, motion graphics and brand and logo development.