We break the myths and crush the stereotypes and stigmas associated with aging.

We have observed a huge gap in how the marketing world perceives, portrays and engages today’s mature consumers. Ground-breaking research from Age of Majority found marketers disproportionately invest in youth under false assumptions about aging consumers.

We felt it was about time that businesses focused on the largest and most lucrative opportunity available. That is why we launched Age of Majority, supported by our collective 30 years of management consulting, brand management and agency experience.

our leadership team

The Age of Majority leadership team oversees the design and execution of all client work, thought-leadership and speaking engagements. They are supported by a team of consultants and bolstered by AoM’s key advisors and an extended network of subject matter experts.

Jeff Weiss
Jeff WeissPresident and CEO
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd
and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.
Peter Boyce
Peter BoyceHead of Research & Content
Sometimes written, sometimes verbal, the refined outcome of his work helps clients attract, educate, excite and motivate their consumers or influencers toward a desired outcome. During his 25+ year career, Peter has helped shape the strategies behind numerous successful brand and corporate communications programs across multiple consumer and business-to-business categories for clients such as Unilever, Molson Coors and Whirlpool.
Amanda Fisher Boyd
Amanda Fisher Boyd Research Analyst
Collaborative and meticulous, Amanda specializes in deciphering intricate data to translate into actionable insights. With a deep-rooted passion for understanding consumer behavior, she combines analytical proficiency with a personable touch. Her empathetic approach shines in facilitating focus groups and in-depth interviews, extracting valuable insights that drive innovation.