OUR PRODUCTS
AoM Meet Up

Are you looking for a unique professional development opportunity? Challenge your team and unlock the potential of the 55+ market with this highly engaging, entertaining and enlightening half-day presentation and workshop.

MORE DETAILS

We have an array of product offerings that can take you from validating an opportunity through developing a go to market strategy. Further details on each offering are listed below.

In addition to these proprietary products, we see and act on opportunities with our clients in a variety of other areas including:

Optimal brand and product positioning

Development of key messages for specific Active Ager target groups

Consumer and Key Stakeholder Research

Target market identification

Channel strategy and selection

Build consumer persona profiles to optimize targeting and marketing efforts.

Implementation and execution of marketing tactics

Improved customer service and consumer experiences

AoM Meet Up

Are you looking for a unique professional development opportunity? Challenge your team and unlock the potential of the 55+ market with this highly engaging, entertaining and enlightening half-day presentation and workshop.

More Info (PDF)

AoM Edge Finder

AoM Edge Finder gives companies and brands a clear and sustainable competitive edge by tapping into and aligning with the attitudes, needs, behaviors and aspirations of your current and prospective customers.

More Info (PDF)

CommScan

Determine the optimal approach for reaching, engaging and influencing Active Aging consumers for your business. CommScan will provide a snapshot of how your brand is performing against Active Ager behavior and preferences.

More Info (PDF)

The Opportunity Audit™

You believe that over-55 consumers are a growth priority for your business and want to target them more effectively, but you’re not sure where to start. The Opportunity Audit™ is a great first step.

More Info (PDF)

AoM Spark Sessions

You know that there are opportunities out there to grow your business by targeting the Active Aging consumer but are unsure where to focus your efforts. The AoM Spark Session will enable you to explore a wide variety of areas and approaches, from down-to-earth ideas to out-of-this-world concepts.

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Check-Point

You have a list of great ideas from the Spark Session you think will make a splash with the Active Aging consumer, but you’re not sure which one(s) are worth pursuing, as well as the size of the opportunity. “Check-Point” will validate, prioritize and quantify the relative merits of each idea.

More Info (PDF)

The Launch Pad

You have now validated, prioritized and quantified the relative merits of ideas emerging from the Spark Session. “The Launch Pad” makes it all real by determining the best ways to exploit and bring the new opportunity to market.

More Info (PDF)

Speak. Facilitate. Kick-start.

Our talks and workshops have informed and inspired individuals and groups of all sizes and ages. We help teams immediately apply the learning in targeting and engaging older consumers.

We work collaboratively with clients to come up with a compelling topic based on their particular interests and audiences. Popular themes we’ve addressed include debunking the myths associated with aging consumers, marketing to and engaging the Active Aging consumer and developing compelling brand positioning. We are always out to inspire, inform and empower our clients whether they have a specific business challenge at hand or are seeking professional development options for staff.

NEW! AoM MEET-UP: Age of Majority’s Workshop and Presentation

Are you looking for a unique professional development opportunity? Challenge your team and unlock the potential of the 55+ market with this highly engaging, entertaining and enlightening half-day presentation and workshop.

Age of Majority Chief Evagelist officer, Jeff Weiss, will deliver his popular presentation — The Dirty Dozen Myths of Aging Consumers — and lead an interactive workshop to bring the opportunity of the older consumer home to your company.

Download a product sheet here

sample presenter reel