The world is getting older.

Despite its size and spending power this population has unmet needs primed to be met by organizations that see and seize the opportunity. But… will they? And how?

THREE-STEP SOLUTION:

If you see the opportunity with older adults, Age of Majority can help you better engage and drive action with this powerful and evolving consumer group. Here’s how:

Uncover the Insights

We work with clients and their stakeholders to identify opportunities with older adults and to set the stage for future exploration. It’s a great starting point to rally people within your organization to the opportunity with older adults.

Develop & Validate the Opportunity

Magic happens here as we get inside the hearts, minds and lives of older adults to identify, qualify and quantify the specific opportunities that deserve ideation and innovation. Our insights community of adults 55+ – Revolution55 – gives us insights into their needs, dreams and drains that others don’t have.

Bring the Opportunity to Life

We offer a range of services to help better target, reach, engage and drive action with older adults.

Uncover the Insights

Age of Majority facilitates a full-day working session with internal stakeholders to identify the larger opportunity to target older consumers, while generating Deep Insights or Innovation Territories for future development. We can also tap insights you have already!

OUTPUT: Identifying initial deep insights rooted in the unmet needs
your organization can potentially solve

Develop & Validate the Opportunity

We identify and quantify viable options and opportunities to solve for unmet needs of older adults by:

  • Uncovering rich and large territories from in-depth interviews
  • Identifying key themes and consumer segments through quantitative research
  • Uncovering potential solutions to unmet needs through ideation
  • Quantifying the appeal and purchase intent of selected options

OUTPUT: Exposing and validating opportunities and insights (the proof!)

Bring the Opportunity to Life

We provide a variety of customized solutions to target, reach and engage older adults including:

  • Validating a hierarchy of brand messaging to support a unique brand positioning
  • Audience and category profiling
  • Optimizing channel strategy
  • User testing
  • Customer journey mapping
  • Content and creative asset development (including visual identify and marketing)

OUTPUT: Bringing solutions to life in the most relevant, and engaging way for older adults

Speak. Facilitate. Kick-start.

Our talks and workshops have informed and inspired individuals and groups of all sizes and ages. We help teams immediately apply the learning in targeting and engaging older consumers.

We work collaboratively with clients to come up with a compelling topic based on their particular interests and audiences. Popular themes we’ve addressed include debunking the myths associated with aging consumers, marketing to and engaging the Active Aging consumer and developing compelling brand positioning. We are always out to inspire, inform and empower our clients whether they have a specific business challenge at hand or are seeking professional development options for staff.

NEW! AoM MEET-UP: Age of Majority’s Workshop and Presentation

Are you looking for a unique professional development opportunity? Challenge your team and unlock the potential of the 55+ market with this highly engaging, entertaining and enlightening half-day presentation and workshop.

Age of Majority Chief Evagelist officer, Jeff Weiss, will deliver his popular presentation — The Dirty Dozen Myths of Aging Consumers — and lead an interactive workshop to bring the opportunity of the older consumer home to your company.

Download a product sheet here

sample presenter reel