Find Your Edge

Age of Majority’s Edge Finder product gives you a clear and sustainable competitive edge by tapping into and aligning with the deep consumer insights that decide how and where they want to live, work, learn and play. A five phased approach delivers a clear, actionable brand positioning that your entire organization, staff and prospects can rally around.


We have an array of product offerings that can take you from validating an opportunity through developing a go to market strategy.  Further details on each offering are listed below.

In addition to these proprietary products, we see and act on opportunities with our clients in a variety of other areas including:

speaking engagements

Our talks and workshops have informed and inspired individuals and groups of all sizes and ages, often through eye-opening proprietary research and visual storytelling.  The sessions help teams to immediately apply learning to their business and to make the right decisions in targeting and engaging older consumers.

Jeff has spoken on a wide variety of topics related to Active Aging consumers and he often works collaboratively with clients to come up with a compelling topic based on the particular interests of the audience.

Specific areas of expertise include debunking the myths associated with aging consumers, marketing to and engaging the Active Aging consumer, developing compelling brand positioning, and identifying new business opportunities with the often ignored and misunderstood older consumer.

Fees range from $5,000 to $15,000 based on the audience, the preparation necessary, the distance and the length of the presentation.

upcoming speaking engagements

get in touch

Contact us to learn how we can help you find your competitive edge with consumers 55+

Jeff Weiss
President and CEO

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