In this archive of our inspiring and highly informative webinar we break down a dirty dozen myths around the aging consumer that could be holding your brand back from connecting with this highly lucrative market.

By watching this archived recording of our recent webinar, you’ll be better able to:

  1. Ensure your products, services and marketing aren’t informed by any long-standing stereotypes about aging consumers
  2. Develop a better appreciation of the size, wealth and dynamics of the 55+ consumer market
  3. Identify specific areas of opportunity to innovate and activate against the Active Aging (55+) Consumer