In this archive of our informative and actionable 45-minute webinar we’ll highlight four online and four off-line areas where the behavior and preferences of Active Aging consumers contrast with those of younger consumers.
We’ll offer takeaways you can apply to optimize your marketing practices to better reach and engage the lucrative Active Ager (55+) market.
From this webinar you’ll be better able to:
- Take a more critical look at your current use of marketing channels and prioritize your spending against areas where 55+ consumers will see and hear your messages
- Understand key underlying differences between older and younger consumers that may not be as obvious as you think
- Ensure the language and imagery used in your marketing materials land the right way with Active Aging consumers looking to buy your products and services