While many companies focus on engaging younger audiences through social media influencers, there’s a significant opportunity being overlooked—the power of social media influencers in reaching and influencing older adults.

The perception that older adults are not engaged online is swiftly becoming outdated. Older adults are participating in social media for a range of reasons, from staying connected with loved ones to seeking inspiration and practical advice. By strategically utilizing influencers, businesses can bridge the gap between their products or services and this active online community.

Age of Majority conducted this research to verify and validate the opportunity that exists.

Learn more by downloading the report today!