It’s becoming less of a secret that more older consumers are embracing social media platforms as a way of connecting with friends and family, but also as a way of learning about new products and services. What’s less well known is that a number of Active Agers are also amassing a large, loyal following and a growing influence that rivals or surpasses many millennial stars of social media – and brands are taking notice. Below, we highlight a sampling of them who are currently racking up a considerable following and getting lucrative brand partnerships.
This is just a sampling of some of the most influential Active Agers on Instagram. Their sheer existence (and growing popularity) disproves the stereotype that millennials totally own social media – with older influencers being very much on trend, and here to stay. Brands are realizing the potential value of entering into partnerships with them, with their ability to reach and engage with a distinct and lucrative audience mix.
If you’re interested in learning more about the world of social influencers and how your brand might engage them, please reach out to us.