Connecting with Caregivers

New study provides a compass for companies and organizations appealing to the increasingly important family caregiver audience.

Available September 2022

Family caregivers are often gatekeepers to reaching older adults who require assistance, especially those living independently.

Yet caregivers frequently face resistance from care recipients in accepting their product or service suggestions. This report is a must-have for companies or organizations in building connections with caregivers, in particular by helping these gatekeepers gain acceptance among their care recipients.

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