Age of Majority

We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.

new research

Connecting with Caregivers

New study provides a compass for companies and organizations appealing to the increasingly important family caregiver audience.

Now Available

personAGE™

The Power of PersonAGE Segmentation

To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55). Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.

Download Now

recent report

Wellness Means More Than Physical Health for Active Agers

This report explores what active agers think about wellness, their priorities while they age, and what factors they care about most when it comes to senior living communities.

Download the Report

more research & insights…

Webinar: The Dirty Dozen Myths of Aging Consumers

In this archive of our inspiring and highly informative webinar we break down a dirty dozen myths around the aging consumer that could be holding your brand back from connecting with this highly lucrative market.

April 19th, 2018|

PersonAGE™

AoM’s Groundbreaking Segmentation Work

The 55+ audience is often over-simplified by marketers as a homogeneous group leading to them being ignored or misunderstood.

To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55).

This research identified 11 unique and meaningful personas based largely on their: 1) philosophy towards life; 2) health status; 3) attitude towards aging.

Collectively these personas make up AoM’s PersonAGE segmentation system, which reflects the distinct philosophies, preferences and behaviors of older consumers with the power to shape marketing innovation and communication.

The Power of AoM’s PersonAGE Segmentation for Marketing

Seeing 55+ consumers through the lens of PersonAGE segmentation reveals opportunities to engage them with more desirable products/services and more appealing messaging/creative and to reach them in the most relevant channels.

Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.

Download Now