We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.
new research
Active Agers in a Post-Covid World
Recent events have caused a significant shift or accelerated trends in the way active older consumers work, live, and play. Ground-breaking new research with North Americans aged 55+ from Age of Majority and Revolution55 reveals unique opportunities for brands to engage older consumers in a post-pandemic world.
our whitepaper
The study surfaces a simple and powerful question to marketers: if you knew your brand was leaving millions of dollars of potential revenue on the table, would you do something about it?
The results are potentially eye-opening for marketers, and offer direction for better engaging the large and growing population of active aging consumers.
latest webinar
Webinar: Active Agers in a Post-COVID World
Needless to say, few have not felt the impact of the Covid-19 pandemic. At a most basic level it has forced us to adapt or change in some form. Powered by cross-category insights from Revolution55, our online community of Active Agers, this webinar will explore 8 ways the pandemic has changed or accelerated the behavior of older consumers and what implications and opportunities this presents for companies/brands.
more research & insights…
Webinar: Eight Trends Impacting Community Living
In this archive of our recent webinar Jeff Weiss, CEO of Age of Majority, identifies top trends impacting the community living space, outlines their significant implications and provides practical, actionable steps to address each issue. Presented in partnership with the International Council on Active Aging.
Webinar: Conversion Rate Optimization (CRO) for Active Aging Consumers
In this archive of our recent informative webinar co-presented by The Good and Age of Majority we used real website examples to show you how to drive more conversions and revenue from your Active Aging consumers with conversion optimization.
Webinar: Getting it On- and Offline with Active Aging Consumers
In this archive of our informative and actionable 45-minute webinar we’ll highlight four online and four off-line areas where the behavior and preferences of Active Aging consumers contrast with those of younger consumers. We’ll offer takeaways you can apply to optimize your marketing practices to better reach and engage the lucrative Active Ager (55+) market.
Webinar: The Dirty Dozen Myths of Aging Consumers
In this archive of our inspiring and highly informative webinar we break down a dirty dozen myths around the aging consumer that could be holding your brand back from connecting with this highly lucrative market.
find us on YouTube
get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561