We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.
new research
Connecting with Caregivers
New study provides a compass for companies and organizations appealing to the increasingly important family caregiver audience.
personAGE™
The Power of PersonAGE Segmentation
To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55). Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.
recent report
Bridging the Aging Gap
This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.
RESEARCH REPORT
Unlocking the Future
Closing the gap between consumer expectations and community offerings in senior living.
more research & insights…
Bridging the Aging Gap
This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.
Wellness Means More Than Physical Health for Active Agers
This report explores what active agers think about wellness, their priorities while they age, and what factors they care about most when it comes to senior living communities.
Active Agers’ Interest In Reverse Mortgages
It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.
How Active Agers Perceive the Myths about Aging
This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.
Active Agers Feel Positive Towards RVs, but Few Own One Themselves
It should come as no surprise that many Active Agers enjoy traveling and an often-overlooked method of transportation are Recreational Vehicles (or RVs).
Active Agers Want Wearable Health Technology
Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.
RESEARCH REPORT
Digital By Device
How today’s 55+ consumer is increasingly embracing technology to manage and enrich their lives and engage with products and services.
PersonAGE™
AoM’s Groundbreaking Segmentation Work
The 55+ audience is often over-simplified by marketers as a homogeneous group leading to them being ignored or misunderstood.
To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55).
This research identified 11 unique and meaningful personas based largely on their: 1) philosophy towards life; 2) health status; 3) attitude towards aging.
Collectively these personas make up AoM’s PersonAGE segmentation system, which reflects the distinct philosophies, preferences and behaviors of older consumers with the power to shape marketing innovation and communication.
The Power of AoM’s PersonAGE Segmentation for Marketing
Seeing 55+ consumers through the lens of PersonAGE segmentation reveals opportunities to engage them with more desirable products/services and more appealing messaging/creative and to reach them in the most relevant channels.
Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.
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get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561