We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.
AoM’s Groundbreaking Segmentation Work
The 55+ audience is often over-simplified by marketers as a homogeneous group leading to them being ignored or misunderstood.
To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55).
This research identified 11 unique and meaningful personas based largely on their: 1) philosophy towards life; 2) health status; 3) attitude towards aging.
Collectively these personas make up AoM’s PersonAGE segmentation system, which reflects the distinct philosophies, preferences and behaviors of older consumers with the power to shape marketing innovation and communication.
The Power of AoM’s PersonAGE Segmentation for Marketing
Seeing 55+ consumers through the lens of PersonAGE segmentation reveals opportunities to engage them with more desirable products/services and more appealing messaging/creative and to reach them in the most relevant channels.
Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.
more research & insights…
It should come as no surprise that many Active Agers enjoy traveling and an often-overlooked method of transportation are Recreational Vehicles (or RVs).
This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.
Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.
While the myth of the tech-averse “senior” is gradually dissipating, the marketing world still largely overlooks the extent to which technology has taken hold of the lives of consumers 55+. The implications of underestimating tech and digital adoption by older consumers are enormous, considering this audience holds close to 70% of consumer wealth and accounts for over 40% of consumer spending. Powered by insights from Age of Majority’s Revolution55 insights community this webinar pulls the curtain back on the digital lives of who we call Active Aging consumers, revealing timely and actionable insights for brands and companies.
Needless to say, few have not felt the impact of the Covid-19 pandemic. At a most basic level it has forced us to adapt or change in some form. Powered by cross-category insights from Revolution55, our online community of Active Agers, this webinar will explore 8 ways the pandemic has changed or accelerated the behavior of older consumers and what implications and opportunities this presents for companies/brands.
In this archive of our recent webinar Jeff Weiss, CEO of Age of Majority, identifies top trends impacting the community living space, outlines their significant implications and provides practical, actionable steps to address each issue. Presented in partnership with the International Council on Active Aging.
In this archive of our recent informative webinar co-presented by The Good and Age of Majority we used real website examples to show you how to drive more conversions and revenue from your Active Aging consumers with conversion optimization.
In this archive of our informative and actionable 45-minute webinar we’ll highlight four online and four off-line areas where the behavior and preferences of Active Aging consumers contrast with those of younger consumers. We’ll offer takeaways you can apply to optimize your marketing practices to better reach and engage the lucrative Active Ager (55+) market.
In this archive of our inspiring and highly informative webinar we break down a dirty dozen myths around the aging consumer that could be holding your brand back from connecting with this highly lucrative market.