research & insights

Research & Insights2019-11-06T16:40:01-04:00

We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.

new research

Report: Doobies, dildos and drum solos

Older Americans love their sex, drugs and rock and roll.

New research with 2,500 Americans (including 1,500 aged 55+) from Age of Majority and Head Solutions Group dispels any myth that older Americans are slowing down between the sheets or giving up their partying ways.

Download the report

our whitepaper

Whitepaper: The Massive Growth Opportunity Marketers Are Missing

The study surfaces a simple and powerful question to marketers: if you knew your brand was leaving millions of dollars of potential revenue on the table, would you do something about it?

The results are potentially eye-opening for marketers, and offer direction for better engaging the large and growing population of active aging consumers.

Download your copy now

latest webinar

Webinar: Conversion Rate Optimization (CRO) for Active Aging Consumers

Eight Trends Impacting Community Living

View this archive of our highly informative webinar Jeff Weiss, CEO of Age of Majority, identifies top trends impacting the community living space, outlines their significant implications and provides practical, actionable steps to address each issue. Presented in partnership with the International Council on Active Aging.

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more research & insights…

Webinar: Getting it On- and Offline with Active Aging Consumers

In this archive of our informative and actionable 45-minute webinar we’ll highlight four online and four off-line areas where the behavior and preferences of Active Aging consumers contrast with those of younger consumers. We’ll offer takeaways you can apply to optimize your marketing practices to better reach and engage the lucrative Active Ager (55+) market.

June 28th, 2018|

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