We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.
new research
Older Americans love their sex, drugs and rock and roll.
New research with 2,500 Americans (including 1,500 aged 55+) from Age of Majority and Head Solutions Group dispels any myth that older Americans are slowing down between the sheets or giving up their partying ways.
our whitepaper
The study surfaces a simple and powerful question to marketers: if you knew your brand was leaving millions of dollars of potential revenue on the table, would you do something about it?
The results are potentially eye-opening for marketers, and offer direction for better engaging the large and growing population of active aging consumers.
latest webinar
Eight Trends Impacting Community Living
View this archive of our highly informative webinar Jeff Weiss, CEO of Age of Majority, identifies top trends impacting the community living space, outlines their significant implications and provides practical, actionable steps to address each issue. Presented in partnership with the International Council on Active Aging.
more research & insights…
Webinar: Conversion Rate Optimization (CRO) for Active Aging Consumers
In this archive of our recent informative webinar co-presented by The Good and Age of Majority we used real website examples to show you how to drive more conversions and revenue from your Active Aging consumers with conversion optimization.
Webinar: Getting it On- and Offline with Active Aging Consumers
In this archive of our informative and actionable 45-minute webinar we’ll highlight four online and four off-line areas where the behavior and preferences of Active Aging consumers contrast with those of younger consumers. We’ll offer takeaways you can apply to optimize your marketing practices to better reach and engage the lucrative Active Ager (55+) market.
Webinar: The Dirty Dozen Myths of Aging Consumers
In this archive of our inspiring and highly informative webinar we break down a dirty dozen myths around the aging consumer that could be holding your brand back from connecting with this highly lucrative market.
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get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561