research & insights

Research & Insights2023-08-15T09:32:15-04:00

We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.

new research

Digital by Device

Connecting with Caregivers

New study provides a compass for companies and organizations appealing to the increasingly important family caregiver audience.

Now Available

personAGE™

The Power of PersonAGE Segmentation

To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55). Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.

Download Now

recent report

Bridging the Aging Gap

Bridging the Aging Gap

This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.

Download the Report

RESEARCH REPORT

Unlocking the Future

Closing the gap between consumer expectations and community offerings in senior living.

age of majority + International Council on Active Aging®
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more research & insights…

Bridging the Aging Gap

This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.

August 14th, 2023|

Active Agers Want Wearable Health Technology

Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.

April 30th, 2022|

RESEARCH REPORT

Digital By Device

How today’s 55+ consumer is increasingly embracing technology to manage and enrich their lives and engage with products and services.

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PersonAGE™

AoM’s Groundbreaking Segmentation Work

The 55+ audience is often over-simplified by marketers as a homogeneous group leading to them being ignored or misunderstood.

To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55).

This research identified 11 unique and meaningful personas based largely on their: 1) philosophy towards life; 2) health status; 3) attitude towards aging.

Collectively these personas make up AoM’s PersonAGE segmentation system, which reflects the distinct philosophies, preferences and behaviors of older consumers with the power to shape marketing innovation and communication.

The Power of AoM’s PersonAGE Segmentation for Marketing

Seeing 55+ consumers through the lens of PersonAGE segmentation reveals opportunities to engage them with more desirable products/services and more appealing messaging/creative and to reach them in the most relevant channels.

Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.

Download Now

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