We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.
more research & insights…
This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.
This report explores what active agers think about wellness, their priorities while they age, and what factors they care about most when it comes to senior living communities.
It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.
This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.
It should come as no surprise that many Active Agers enjoy traveling and an often-overlooked method of transportation are Recreational Vehicles (or RVs).
Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.
AoM’s Groundbreaking Segmentation Work
The 55+ audience is often over-simplified by marketers as a homogeneous group leading to them being ignored or misunderstood.
To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55).
This research identified 11 unique and meaningful personas based largely on their: 1) philosophy towards life; 2) health status; 3) attitude towards aging.
Collectively these personas make up AoM’s PersonAGE segmentation system, which reflects the distinct philosophies, preferences and behaviors of older consumers with the power to shape marketing innovation and communication.
The Power of AoM’s PersonAGE Segmentation for Marketing
Seeing 55+ consumers through the lens of PersonAGE segmentation reveals opportunities to engage them with more desirable products/services and more appealing messaging/creative and to reach them in the most relevant channels.
Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.