research & insights

Research & Insights2021-05-27T09:14:11-04:00

We are constantly increasing our knowledge base and associated insights related to Active Aging consumers through our own proprietary research, the work that we do, and by continuous scanning of other sources from around the globe.

new research

Digital by Device

Digital by Device

How today’s 55+ consumer is increasingly embracing technology to manage and enrich their lives and engage with products and services.

Download the Report

personAGE™

The Power of PersonAGE Segmentation

To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55). Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.

Download Now

recent webinar

 Webinar: Seniors & Technology: 5 Ways Older Consumers are Going Digital

Seniors & Technology: 5 Ways Older Consumers are Going Digital

Powered by insights from Age of Majority’s Revolution55 insights community this webinar pulls the curtain back on the digital lives of who we call Active Aging consumers, revealing timely and actionable insights for brands and companies.

Watch Now

PersonAGE™

AoM’s Groundbreaking Segmentation Work

The 55+ audience is often over-simplified by marketers as a homogeneous group leading to them being ignored or misunderstood.

To better understand the complexities within the older audience and their application for marketers, Age of Majority developed ground-breaking segmentation research with insights from our large community of Active Aging consumers (Revolution55).

This research identified 11 unique and meaningful personas based largely on their: 1) philosophy towards life; 2) health status; 3) attitude towards aging.

Collectively these personas make up AoM’s PersonAGE segmentation system, which reflects the distinct philosophies, preferences and behaviors of older consumers with the power to shape marketing innovation and communication.

The Power of AoM’s PersonAGE Segmentation for Marketing

Seeing 55+ consumers through the lens of PersonAGE segmentation reveals opportunities to engage them with more desirable products/services and more appealing messaging/creative and to reach them in the most relevant channels.

Download our PersonAGE™ overview for an introduction to our 11 personas with possible marketing applications for each.

Download Now

more research & insights…

Webinar: Active Agers in a Post-COVID World

Needless to say, few have not felt the impact of the Covid-19 pandemic. At a most basic level it has forced us to adapt or change in some form. Powered by cross-category insights from Revolution55, our online community of Active Agers, this webinar will explore 8 ways the pandemic has changed or accelerated the behavior of older consumers and what implications and opportunities this presents for companies/brands.

August 31st, 2020|

Webinar: Eight Trends Impacting Community Living

In this archive of our recent webinar Jeff Weiss, CEO of Age of Majority, identifies top trends impacting the community living space, outlines their significant implications and provides practical, actionable steps to address each issue. Presented in partnership with the International Council on Active Aging.

September 5th, 2019|

Webinar: Getting it On- and Offline with Active Aging Consumers

In this archive of our informative and actionable 45-minute webinar we’ll highlight four online and four off-line areas where the behavior and preferences of Active Aging consumers contrast with those of younger consumers. We’ll offer takeaways you can apply to optimize your marketing practices to better reach and engage the lucrative Active Ager (55+) market.

June 28th, 2018|

find us on YouTube

SUBSCRIBE NOW