our leadership team

The Age of Majority leadership team oversees the design and execution of all client work, thought-leadership and speaking engagements. They are supported by a team of consultants and bolstered by AoM’s key advisors and extended network of subject matter experts.

Jeff Weiss
Jeff WeissPresident and CEO
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd
and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.
Deborah Adams
Deborah AdamsHead of Operations
Just shy of being a Baby Boomer herself, Deborah has over 25 years of marketing consulting experience working on award winning brands such as Gillette, Unilever, Whirlpool and Ferrero Rocher. Over the years she has helped brands differentiate themselves to build equity both short and long term. She is passionate about understanding consumer behaviour as it evolves through life stages, particularly with the 55+ crowd.
Peter Boyce
Peter BoyceHead of Research & Content
Sometimes written, sometimes verbal, the refined outcome of his work helps clients attract, educate, excite and motivate their consumers or influencers toward a desired outcome. During his 25+ year career, Peter has helped shape the strategies behind numerous successful brand and corporate communications programs across multiple consumer and business-to-business categories for clients such as Unilever, Molson Coors and Whirlpool.