About Age of Majority & the Host
On a mission to break the myths and crush the stereotypes and stigmas associated with aging, Age of Majority identifies and exploits opportunities with Active Aging consumers.
Hosted by Jeff Weiss, Founder & Chief Evagelist Officer, who is the last of the Baby Boomers with over 30 years of marketing experience on both the client and agency sides of the business including experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever. Prior to starting Age of Majority, Jeff led Harbinger out of their Toronto office – a PR agency that is focused primarily on launching brands and marketing to women. Jeff has a unique understanding of why major brands and corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.
To learn more about us, check out our newest eBook, Understanding the Active Aging Consumer.