Marketing Leadership Exchange
Learn and Share Best Practices with a True Peer Group
The Marketing Leadership Exchange is a peer roundtable for senior marketing executives to discuss the challenges and opportunities of marketing to the 55+ consumer, or who we call Active Agers. This 90-minute peer exchange will provide a forum for participants to learn from each other, share experiences, and uncover insights.
Notes to Exchange participants:
Participation in the Marketing Leadership Exchange is subject to the Chatham House Rule for confidentiality: “participants are free to use the information received, but neither the identity or the affiliation of the speaker(s), or that of any other participant, may be revealed”. Participants will shape the agenda via a pre-exchange survey sent one week prior to the session. The survey will include fewer than 8 questions and will take less than 5 minutes to complete. To facilitate peer introductions while maximizing session efficiency, Exchange members will be identified to each other via mutual LinkedIn profiles prior to the session. Participants are under no obligation to accept invitations from other members.
Event Details:
Date: Fall 2019 (exact date TBC)
Agenda Theme: The Active Aging Consumer – Opportunities, Challenges, and Future Directions
Exchange Organizer:
Maddie Tannenbaum,
Research & Content Specialist
maddie@ageofmajority.com
1.888.544.4561
Exchange Host:
Jeff Weiss,
Founder & Chief Evagelist Officer
jeff@ageofmajority.com
1.888.544.4561
About Age of Majority & the Host
On a mission to break the myths and crush the stereotypes and stigmas associated with aging, Age of Majority identifies and exploits opportunities with Active Aging consumers.
Hosted by Jeff Weiss, Founder & Chief Evagelist Officer, who is the last of the Baby Boomers with over 30 years of marketing experience on both the client and agency sides of the business including experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever. Prior to starting Age of Majority, Jeff led Harbinger out of their Toronto office – a PR agency that is focused primarily on launching brands and marketing to women. Jeff has a unique understanding of why major brands and corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.
To learn more about us, check out our newest eBook, Understanding the Active Aging Consumer.
interested in joining?
Please fill out the form below to confirm your interest in the Marketing Leadership Exchange. We will reach out with additional details.
Exchange Organizer:
Maddie Tannenbaum
Research & Content Specialist
maddie@ageofmajority.com
1.888.544.4561