The Post-Pandemic World for Active Agers

Recent events have caused a significant shift or accelerated trends in the way active older consumers work, live, and play. Ground-breaking new research with North Americans aged 55+ from Age of Majority and Revolution55 reveals unique opportunities for brands to engage older consumers in a post-pandemic world.

This research report covers eight main areas of Active Agers’ spending habits and lifestyles across travel, health & wellness, working & volunteering, housing & retirement, entertainment, socialization & communications, and food & beverage.

WHITEPAPER

Life after COVID-19:
What older consumers want in a post-COVID-19 world

Recent events have caused a significant shift or accelerated trends in the way active older consumers work, live, and play. Ground-breaking new research with North Americans aged 55+ from Age of Majority and Revolution55 reveals unique opportunities for brands to engage older consumers in a post-pandemic world.

Download the Whitepaper

Pandemic Effects

Pandemic Effects is an eight-part series looking at the ways in which the COVID-19 pandemic will affect the lives and habits of adults 55+.

Travel

Adults 55+ are some of the biggest spenders on travel, with more disposable income and leisure time to spare than younger consumers. However, COVID-19 has changed everything and the travel market needs to approach older adults in tandem with the changes happening around the world.

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Shopping Habits

Suddenly, many older adults are not comfortable shopping in-store, with significant repercussions for retailers. Understanding how older adults want to shop amidst a pandemic — while looking towards the future – is key in capturing this market segment.

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Entertainment

Older adults contribute the highest percentage of their annual spending to entertainment activities compared to younger generations. The pandemic has altered the way all generations engage in entertainment activities, with the closure of theatres, cinemas, and venues.

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Health & Wellness

While already a primary concern for older adults, the outbreak of COVID-19 has made health and wellness more important than ever before. The pandemic has created new fears and anxieties among people of all ages.

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Socialization

For obvious reasons the COVID-19 pandemic dramatically changed the way the world approaches socialization and communication. With face-to-face contact and traditional group gatherings no longer an option, we have all had to adapt and find new ways to stay connected.

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Housing

The COVID-19 pandemic has forced people across age groups to consider its impact on their future and especially their retirement. Deciding where, when, and how to retire is something older adults have always had to plan for, but has the recent pandemic changed their plans?

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Working & Volunteering

Working and volunteering are highly significant components of the lives of adults 55+. Many adults are continuing to work well into so-called retirement years, are returning to the workforce, starting their own businesses and embracing volunteer roles.

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Food & Beverage

Few industries experience constant innovation and fierce competition as the food and beverage sector. The outbreak of COVID-19 threw the industry for a loop, with immense supply and demand issues, as well as increased scrutiny over personal spending budgets amidst economic strife.

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WEBINAR ARCHIVE
Active Agers in a Post-Covid World

8 ways the pandemic has shaped the future behavior of older consumers and why it matters to brands.

View an archive of our latest webinar. Needless to say, few have not felt the impact of the Covid-19 pandemic. At a most basic level it has forced us to adapt or change in some form. Powered by cross-category insights from Revolution55, our online community of Active Agers, this research explores 8 ways the pandemic has changed or accelerated the behavior of older consumers and what implications and opportunities this presents for companies/brands.

View the Webinar