The Post-Pandemic World for Active Agers

Recent events have caused a significant shift or accelerated trends in the way active older consumers work, live, and play. Ground-breaking new research with North Americans aged 55+ from Age of Majority and Revolution55 reveals unique opportunities for brands to engage older consumers in a post-pandemic world.

This research report covers eight main areas of Active Agers’ spending habits and lifestyles across travel, health & wellness, working & volunteering, housing & retirement, entertainment, socialization & communications, and food & beverage.

WHITEPAPER

Life after COVID-19:
What older consumers want in a post-COVID-19 world

Recent events have caused a significant shift or accelerated trends in the way active older consumers work, live, and play. Ground-breaking new research with North Americans aged 55+ from Age of Majority and Revolution55 reveals unique opportunities for brands to engage older consumers in a post-pandemic world.

Download the Whitepaper

Pandemic Effects

Pandemic Effects is an eight-part series looking at the ways in which the COVID-19 pandemic will affect the lives and habits of adults 55+.

WEBINAR ARCHIVE
Active Agers in a Post-Covid World

8 ways the pandemic has shaped the future behavior of older consumers and why it matters to brands.

View an archive of our latest webinar. Needless to say, few have not felt the impact of the Covid-19 pandemic. At a most basic level it has forced us to adapt or change in some form. Powered by cross-category insights from Revolution55, our online community of Active Agers, this research explores 8 ways the pandemic has changed or accelerated the behavior of older consumers and what implications and opportunities this presents for companies/brands.

View the Webinar