How Active Agers Perceive the Myths about Aging
Given our society’s relentless pursuit of youthfulness, it’s no secret that getting older is portrayed as undesirable.
As such, aging is associated with many negative stigmas, stereotypes, and myths. This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.
Key Takeaways
With 70% of Active Agers bothered by at least one stereotype, avoiding these stigmas and myths in your marketing efforts would be a wise decision. Furthermore, disregarding these stereotypes and shattering them would be beneficial for your brand. Not only are you reaching a large and robust consumer base, but you are also winning over potentially loyal and long-term customers.
METHODOLOGY
Active Agers in the Revolution 55 community (all ages 55+) selected the myths that they find most bothersome.
750 respondents participated in the survey between May 21 – June 4, 2021.
View More Reports:
Bridging the Aging Gap
This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.
Wellness Means More Than Physical Health for Active Agers
This report explores what active agers think about wellness, their priorities while they age, and what factors they care about most when it comes to senior living communities.
Active Agers’ Interest In Reverse Mortgages
It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.