AoM Edge Finder gives companies and brands a clear and sustainable competitive edge by tapping into and aligning with the attitudes, needs, behaviors and aspirations of your current and prospective customers.
What Question will it answer?
AoM Edge Finder will identify and validate a clear, actionable brand positioning that your entire organization can rally behind, and one that will strongly resonate with your current and prospective customers. It can help guide how you operate and communicate for a competitive edge in your market, based on sound insights and your key strengths.
What do I receive (the output)?
AoM Edge Finder makes the process transparent and actionable with key outputs:
What is included?
AoM Edge Finder works through five phases which flow seamlessly and logically together. Each phase enables you to be an active participant so deliverables hit the mark: