This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.
This report explores what active agers think about wellness, their priorities while they age, and what factors they care about most when it comes to senior living communities.
It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.
This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.
It should come as no surprise that many Active Agers enjoy traveling and an often-overlooked method of transportation are Recreational Vehicles (or RVs).
Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.