Mini Reports

Bridging the Aging Gap


This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.

Bridging the Aging Gap2023-08-14T17:11:35-04:00

Active Agers’ Interest In Reverse Mortgages


It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.

Active Agers’ Interest In Reverse Mortgages2022-06-13T15:35:52-04:00

Active Agers Want Wearable Health Technology


Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.

Active Agers Want Wearable Health Technology2022-06-28T15:20:27-04:00