It should come as no surprise that many Active Agers enjoy traveling and an often-overlooked method of transportation are Recreational Vehicles (or RVs).
This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.
Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.