Mini Reports

How Active Agers Perceive the Myths about Aging

2022-05-06T15:45:09-04:00

This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.

How Active Agers Perceive the Myths about Aging2022-05-06T15:45:09-04:00

Active Agers Want Wearable Health Technology

2022-05-06T14:59:17-04:00

Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.

Active Agers Want Wearable Health Technology2022-05-06T14:59:17-04:00