Mini Reports

Wellness Means More Than Physical Health for Active Agers

2022-06-29T15:24:30-04:00

This report explores what active agers think about wellness, their priorities while they age, and what factors they care about most when it comes to senior living communities.

Wellness Means More Than Physical Health for Active Agers2022-06-29T15:24:30-04:00

Active Agers’ Interest In Reverse Mortgages

2022-06-13T15:35:52-04:00

It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.

Active Agers’ Interest In Reverse Mortgages2022-06-13T15:35:52-04:00

How Active Agers Perceive the Myths about Aging

2022-06-28T15:20:17-04:00

This report explores how these stereotypes are perceived by older consumers who are too frequently overlooked or misrepresented by marketers.

How Active Agers Perceive the Myths about Aging2022-06-28T15:20:17-04:00

Active Agers Want Wearable Health Technology

2022-06-28T15:20:27-04:00

Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.

Active Agers Want Wearable Health Technology2022-06-28T15:20:27-04:00