Mini Reports

Bridging the Aging Gap

2023-08-14T17:11:35-04:00

This report explores the unmet needs that exist between current product and service offerings and the (currently ignored) functional and emotional needs of older adults.

Bridging the Aging Gap2023-08-14T17:11:35-04:00

Active Agers’ Interest In Reverse Mortgages

2022-06-13T15:35:52-04:00

It is estimated that only 2-3% of eligible Americans have a reverse mortgage today yet several forces are at play that may turn them into an essential financial tool for older adults in the future.

Active Agers’ Interest In Reverse Mortgages2022-06-13T15:35:52-04:00

Active Agers Want Wearable Health Technology

2022-06-28T15:20:27-04:00

Knowing that marketing for technology and fitness products traditionally laser-focuses on young tech-savvy individuals and often overlooks older adults, Age of Majority wanted to learn more about the adoption of wearable health technology among this population.

Active Agers Want Wearable Health Technology2022-06-28T15:20:27-04:00