our POV

Blog2019-02-19T13:05:18-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The Age of Aging Seamlessly

One of the first ‘laws’ (those of us at Age of Majority like to share) of marketing to older consumers is to be very careful about assigning them labels. No one wants to be called “old” or lumped in with any group that by nature is associated with aging – i.e. silver, grey, senior and so on.

November 22nd, 2019|

Creating Your Bucket List

I have been giving more thought to bucket lists in general. While I consider the development of a bucket list to be a continual work in progress that changes over time, in reviewing some lists out there a number of common themes emerged...

November 11th, 2019|

“Ok boomer”: A Guide for Boomers

You may have heard the phrase “OK boomer” (or #okboomer) being thrown around on social media or the news recently. If you are a Boomer yourself, this may have piqued your attention and perhaps left you a little puzzled too. Not to worry – below is a quick explanation on the whole situation.

November 6th, 2019|

Marketing to Caregivers

Almost anything that is overtly designed or marketed for a “traditional” old person is destined for failure. It’s the kiss of death as many older consumers would rather forgo convenience and functionality (and even security) for dignity.

October 7th, 2019|

Designing for Seniors – The Dirty Little Secret

Almost anything that is overtly designed or marketed for a “traditional” old person is destined for failure. It’s the kiss of death as many older consumers would rather forgo convenience and functionality (and even security) for dignity.

September 12th, 2019|

Emptying my Bucket List

Recently, I started to empty or “unbucket” my ever-growing list of items by doing something that I have always wanted to do but never had the guts or right moment to do. I went skydiving!

August 19th, 2019|

Teaching an Old Dog New Tricks

To celebrate my birthday, my wife and son got me a few gifts to enable me to break some of those stereotypes associated with aging. I loved them all, but my favorite is an experience I’ll be soon enjoying on the coast of Maine. It’s something I have always wanted to do but have never gotten around to it. You guessed it, I am going SKYDIVING!

July 26th, 2019|

Getting Over your FOMO

There is another form of FOMO that is much different, yet with equally widespread effects. The new FOMO I am witnessing on a frequent basis is the Fear of Marketing Older. Although we have uncovered several reasons why businesses and marketers are largely ignoring Active Aging consumers, in my mind FOMO is the one that represents the largest barrier.

May 13th, 2019|

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