our POV

Blog2019-02-19T13:05:18-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

Teaching an Old Dog New Tricks

To celebrate my birthday, my wife and son got me a few gifts to enable me to break some of those stereotypes associated with aging. I loved them all, but my favorite is an experience I’ll be soon enjoying on the coast of Maine. It’s something I have always wanted to do but have never gotten around to it. You guessed it, I am going SKYDIVING!

July 26th, 2019|

Getting Over your FOMO

There is another form of FOMO that is much different, yet with equally widespread effects. The new FOMO I am witnessing on a frequent basis is the Fear of Marketing Older. Although we have uncovered several reasons why businesses and marketers are largely ignoring Active Aging consumers, in my mind FOMO is the one that represents the largest barrier.

May 13th, 2019|

Make the font larger: Designing for the Active Ager audience

When it comes to discussing design for an aging population, conversations like this tend to drift towards the limitations that come with aging. These ‘design for seniors’ discussions typically touch on issues affecting vision and hearing, motor control, memory and cognition.

March 1st, 2019|

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get in touch

Contact us to learn how we can help you find your competitive edge with consumers 55+

Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561

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