We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
Holiday Ad Roundup
The holiday season is in full swing, which means a plethora of holiday ads. With a very active interest in all things Active Ager, we naturally apply a critical eye to the holiday ads launching almost daily from around the globe.
Cause for Clowning Around
While I have donated my time personally and through our business to many worthwhile causes and organizations over the years, the primary focus of my volunteer efforts is supporting the Santa Claus Parade, held every third Sunday in November in Toronto. This past weekend marked the 115th Parade.
The Age of Aging Seamlessly
One of the first ‘laws’ (those of us at Age of Majority like to share) of marketing to older consumers is to be very careful about assigning them labels. No one wants to be called “old” or lumped in with any group that by nature is associated with aging – i.e. silver, grey, senior and so on.
Creating Your Bucket List
I have been giving more thought to bucket lists in general. While I consider the development of a bucket list to be a continual work in progress that changes over time, in reviewing some lists out there a number of common themes emerged...
“Ok boomer”: A Guide for Boomers
You may have heard the phrase “OK boomer” (or #okboomer) being thrown around on social media or the news recently. If you are a Boomer yourself, this may have piqued your attention and perhaps left you a little puzzled too. Not to worry – below is a quick explanation on the whole situation.
Marketing to Caregivers
Almost anything that is overtly designed or marketed for a “traditional” old person is destined for failure. It’s the kiss of death as many older consumers would rather forgo convenience and functionality (and even security) for dignity.
Designing for Seniors – The Dirty Little Secret
Almost anything that is overtly designed or marketed for a “traditional” old person is destined for failure. It’s the kiss of death as many older consumers would rather forgo convenience and functionality (and even security) for dignity.
The Active Agers Dominating Instagram Right Now
A number of Active Agers are also amassing a large and loyal following and a growing influence that rivals or surpasses many millennial stars of social media – and brands are taking notice.
Emptying my Bucket List
Recently, I started to empty or “unbucket” my ever-growing list of items by doing something that I have always wanted to do but never had the guts or right moment to do. I went skydiving!
Teaching an Old Dog New Tricks
To celebrate my birthday, my wife and son got me a few gifts to enable me to break some of those stereotypes associated with aging. I loved them all, but my favorite is an experience I’ll be soon enjoying on the coast of Maine. It’s something I have always wanted to do but have never gotten around to it. You guessed it, I am going SKYDIVING!
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get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561