our POV


We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The Evolution of Social Media

While over 40% of Active Agers already use Instagram, I think we will see more of them move towards this platform and likely other ones like Tik Tok.

December 3rd, 2021|

The (Not-Surprising) Rise of Pickleball

It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”

October 28th, 2021|

Active Agers’ Inclusion in Ads Should Be More Fashionable

Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.

October 7th, 2021|

Advice for My Younger Self

But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.

July 15th, 2021|

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