our POV


We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The Realities of being a Caregiver

Caregiving challenges generally create a heightened level of emotional and physical stress on the caregiver, some of whom are also dealing with the needs of their own children or other loved ones in their lives.

October 21st, 2022|

Product Review: Adult Diapers

I decided it was time for me to “test-drive” disposable underwear. I see a future in testing and reviewing products and services targeting older adults and I thought the best place to start was with a relatively tough category. If I could do this one, most future trials should be relatively painless – right?

September 13th, 2022|

Rethinking the world of “Senior Living”

Even before COVID hit in 2020, it was becoming more apparent that the Senior Living industry needed to flip its focus from healthcare first, followed by wellness, to the other way around. The pandemic only served to drive this need home more.

June 29th, 2022|

I am 58 years “OLD.”

I’ve been reflecting on how my life has changed since I hit the big 55 three years ago when I officially became an Active Ager. The reality is, my life is pretty much the same with a few exceptions.

May 10th, 2022|

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