We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
To Ozempic or Not to Ozempic?
What we found most interesting is the change in attitudes towards the use of prescription drugs such as Ozempic and Wegovy to lose weight. The percentage of older adults who would never consider using drugs to lose weight decreased from 78.4% to 67.4% in the past year, a significant decline in negative perceptions around this option.
The #1 Thing Businesses Need to “Get” When it Comes to Marketing to Older Adults
Suggesting that a product, service or experience is for you because you are old(er) is the kiss of death for many brands and products. Largely because of the ageist stereotypes that exist, older adults and particularly Active Agers, don’t like to think of themselves as old, regardless of their age. Let me provide some examples that drive my response...
The “New” Turning 60
As I am about to turn 60, I have made a conscious decision to start making the changes in my life so that getting older becomes the best part of my life...
Getting over your FOGO
I was asked recently to deliver a TEDx Talk. My speaking engagements are usually business-focused – but or this talk I needed to deliver a more personal message.
The Unstoppable Force of Pickleball
In a recent trip to Hilton Head, SC, I had the opportunity to play pickleball at Palmetto Dunes. While they are considered one of the top tennis centers in the country, make no mistake, pickleball now rules at this resort.
What do we call older adults? (Hint: Seniors is not the correct answer)
One of the questions we are constantly asked is “What do I call older adults in my marketing campaigns?” It’s a rather basic question that you think would have a straightforward answer, but this could not be farther from the truth.
Is your industry meeting the needs of older adults?
Bridging the age gap presents a great opportunity for organizations to develop products and services that will drive significant incremental revenue.
Age inclusive spaces are inspiring, so why aren’t there more of them?
I spend my days learning about adults 55 and older, and researching their consumer habits. I’d like to think I have a fairly good understanding of this audience, and of the stereotypes they face. And yet, most of my day-to-day life is relatively age segregated.
The Rewirement of Retirement Communities
Challenges facing the industry will likely force many developers and operators to reconsider their approach to new and existing properties.
Can the college enrollment cliff be stopped?
The population of college-aged Americans is about to crash and its impact will change higher education forever. Beginning in 2025, the number of college-age students graduating from high schools will drop by 10-15%.
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get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561