We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
It’s time to retire “Aging in Place”
“Aging in Place” – I have had an issue with this term for years (I don’t think I am alone) and I am on a mission to change the language associated with it.
WORDLE – An online word game built for Active Agers
While there are no (official) stats for who is playing Wordle, we thought it would be interesting to explore participation levels amongst Active Aging adults.
Top 10 Holiday Gifts for the Active Agers in Your Life
Our 2021 gift guide for people over 50: With the holidays just around the corner our team at Age of Majority has compiled its (fourth) annual list of the Top 10 holiday gift ideas for the Active Agers in your life.
The Evolution of Social Media
While over 40% of Active Agers already use Instagram, I think we will see more of them move towards this platform and likely other ones like Tik Tok.
The (Not-Surprising) Rise of Pickleball
It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”
Active Agers’ Inclusion in Ads Should Be More Fashionable
Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.
Lessons from an Older Entrepreneur
It wasn’t until I was 53 that I took the leap and started my own business, Age of Majority. My baby, my vision and my passion.
Advice for My Younger Self
But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.
Disruptible Me! Active Agers weigh in on service industries offering the best/worst value
So, we asked our Revolution55 insights community of consumers 55+ (i.e. Active Agers) what service industries they think offer the best and worst value – i.e. which ones could use a little disruption?
What do we call older adults? (Hint: OK Boomer is not OK)
One of the questions we are constantly asked is “What do I call older adults in my marketing campaigns?” It’s a rather basic question that you think would have a straightforward answer, but this could not be farther from the truth.
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