our POV

Blog2019-02-19T13:05:18-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

Ageism at the Oscars?

While sex and race discrimination remain an obvious issue in the film industry, one could argue that at least older actors are not being left out by screenwriters and when casting directors call for leading and supporting characters. At least that’s true for men when looking at this year’s nominations.

January 23rd, 2020|

Top 10 Holiday Gifts for the Active Agers in Your Life

Our 2019 gift guide for people over 50: With the holiday season here (it really seems to have sneaked up on us this year) it’s time to continue the tradition we started last year by sharing our second annual list of gifts that people over 50 really want.

December 18th, 2019|

Holiday Ad Roundup

The holiday season is in full swing, which means a plethora of holiday ads. With a very active interest in all things Active Ager, we naturally apply a critical eye to the holiday ads launching almost daily from around the globe.

December 17th, 2019|

Cause for Clowning Around

While I have donated my time personally and through our business to many worthwhile causes and organizations over the years, the primary focus of my volunteer efforts is supporting the Santa Claus Parade, held every third Sunday in November in Toronto. This past weekend marked the 115th Parade.

November 22nd, 2019|

The Age of Aging Seamlessly

One of the first ‘laws’ (those of us at Age of Majority like to share) of marketing to older consumers is to be very careful about assigning them labels. No one wants to be called “old” or lumped in with any group that by nature is associated with aging – i.e. silver, grey, senior and so on.

November 22nd, 2019|

Creating Your Bucket List

I have been giving more thought to bucket lists in general. While I consider the development of a bucket list to be a continual work in progress that changes over time, in reviewing some lists out there a number of common themes emerged...

November 11th, 2019|

“Ok boomer”: A Guide for Boomers

You may have heard the phrase “OK boomer” (or #okboomer) being thrown around on social media or the news recently. If you are a Boomer yourself, this may have piqued your attention and perhaps left you a little puzzled too. Not to worry – below is a quick explanation on the whole situation.

November 6th, 2019|

Marketing to Caregivers

Almost anything that is overtly designed or marketed for a “traditional” old person is destined for failure. It’s the kiss of death as many older consumers would rather forgo convenience and functionality (and even security) for dignity.

October 7th, 2019|

Designing for Seniors – The Dirty Little Secret

Almost anything that is overtly designed or marketed for a “traditional” old person is destined for failure. It’s the kiss of death as many older consumers would rather forgo convenience and functionality (and even security) for dignity.

September 12th, 2019|

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