our POV


We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

Getting Over your FOMO

There is another form of FOMO that is much different, yet with equally widespread effects. The new FOMO I am witnessing on a frequent basis is the Fear of Marketing Older. Although we have uncovered several reasons why businesses and marketers are largely ignoring Active Aging consumers, in my mind FOMO is the one that represents the largest barrier.

May 13th, 2019|

A message from our CEO on his 55th Birthday.

When I went to bed last night, I felt fully prepared to face a new life with all the limitations and barriers that society says we’ll face when we are old. Today is the big day. Today is my 55th birthday. But a funny thing happened when I woke up today… Nothing had changed

April 18th, 2019|

I am 54 years “OLD.”

In my last month of being 54, I am more excited than ever about my future. I am working harder than I ever have in my 30+ year career and I am more invigorated than I have ever been. I can no longer offer a timeframe of if and when I will retire, especially since I am a firm believer that we have entered a new age of “rewirement”.

April 2nd, 2019|

Pickleball – Is This Lawn Bowling 2.0?

Recently I have been introduced to a relatively new game known as “Pickleball”. What is Pickleball? For those of you who aren’t familiar with it, Pickleball is a sport played on a badminton-sized court with the net set to a height of 34 inches at the center.

March 11th, 2019|

Make the font larger: Designing for the Active Ager audience

When it comes to discussing design for an aging population, conversations like this tend to drift towards the limitations that come with aging. These ‘design for seniors’ discussions typically touch on issues affecting vision and hearing, motor control, memory and cognition.

March 1st, 2019|

Top Nine Romantic Movies Featuring Active Aging Actors

In celebration of Valentine’s Day and with romance in the air (and at your local card shop), I thought I would provide my Top 10 List of romantic movies that feature Active Aging actors. Naively I thought this would be a relatively easy task because who hasn’t seen a RomCom with some “older” actors in the past few years?

February 13th, 2019|

Which SuperBowl advertisers scored with older viewers?

We scanned a huge number of SuperBowl ads – from teaser spots leading up to the game, digital-only spots, extended versions, banned versions and of course those aired during the game (100+ in all) – for a sense of the marketers who are showing older audiences a little love, or at least are incorporating a little age diversity.

February 3rd, 2019|

It’s (Not) Time to Hang Up Your Cleats

Although some professional athletes try to hang on for a little too long (which can be a sad thing to see), it is great to see that some of our heroes aren’t retiring because their bodies have given out.

January 30th, 2019|

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Contact us to learn how we can help you unlock your potential with consumers 55+

Jeff Weiss
President and CEO

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