our POV

Blog2022-05-11T10:35:09-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The “New” Turning 60

As I am about to turn 60, I have made a conscious decision to start making the changes in my life so that getting older becomes the best part of my life...

January 23rd, 2024|

Getting over your FOGO

I was asked recently to deliver a TEDx Talk. My speaking engagements are usually business-focused – but or this talk I needed to deliver a more personal message.

December 15th, 2023|

The Unstoppable Force of Pickleball

In a recent trip to Hilton Head, SC, I had the opportunity to play pickleball at Palmetto Dunes. While they are considered one of the top tennis centers in the country, make no mistake, pickleball now rules at this resort.

November 15th, 2023|

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