We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
As I am about to turn 60, I have made a conscious decision to start making the changes in my life so that getting older becomes the best part of my life...
I was asked recently to deliver a TEDx Talk. My speaking engagements are usually business-focused – but or this talk I needed to deliver a more personal message.
In a recent trip to Hilton Head, SC, I had the opportunity to play pickleball at Palmetto Dunes. While they are considered one of the top tennis centers in the country, make no mistake, pickleball now rules at this resort.
One of the questions we are constantly asked is “What do I call older adults in my marketing campaigns?” It’s a rather basic question that you think would have a straightforward answer, but this could not be farther from the truth.
Bridging the age gap presents a great opportunity for organizations to develop products and services that will drive significant incremental revenue.
I spend my days learning about adults 55 and older, and researching their consumer habits. I’d like to think I have a fairly good understanding of this audience, and of the stereotypes they face. And yet, most of my day-to-day life is relatively age segregated.
Challenges facing the industry will likely force many developers and operators to reconsider their approach to new and existing properties.
The population of college-aged Americans is about to crash and its impact will change higher education forever. Beginning in 2025, the number of college-age students graduating from high schools will drop by 10-15%.
"Aging gracefully” implies that the individual has somehow aged “more slowly” or “better” than societal norms.
MILF Manor grabbed my attention for a few reasons. Many older adults say sex is better now than it was when they were younger.
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