We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
Rethinking the world of “Senior Living”
Even before COVID hit in 2020, it was becoming more apparent that the Senior Living industry needed to flip its focus from healthcare first, followed by wellness, to the other way around. The pandemic only served to drive this need home more.
I am 58 years “OLD.”
I’ve been reflecting on how my life has changed since I hit the big 55 three years ago when I officially became an Active Ager. The reality is, my life is pretty much the same with a few exceptions.
It’s time to retire “Aging in Place”
“Aging in Place” – I have had an issue with this term for years (I don’t think I am alone) and I am on a mission to change the language associated with it.
WORDLE – An online word game built for Active Agers
While there are no (official) stats for who is playing Wordle, we thought it would be interesting to explore participation levels amongst Active Aging adults.
Top 10 Holiday Gifts for the Active Agers in Your Life
Our 2021 gift guide for people over 50: With the holidays just around the corner our team at Age of Majority has compiled its (fourth) annual list of the Top 10 holiday gift ideas for the Active Agers in your life.
The Evolution of Social Media
While over 40% of Active Agers already use Instagram, I think we will see more of them move towards this platform and likely other ones like Tik Tok.
The (Not-Surprising) Rise of Pickleball
It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”
Active Agers’ Inclusion in Ads Should Be More Fashionable
Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.
Lessons from an Older Entrepreneur
It wasn’t until I was 53 that I took the leap and started my own business, Age of Majority. My baby, my vision and my passion.
Advice for My Younger Self
But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.
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get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561