We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”
Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.
It wasn’t until I was 53 that I took the leap and started my own business, Age of Majority. My baby, my vision and my passion.
But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.
So, we asked our Revolution55 insights community of consumers 55+ (i.e. Active Agers) what service industries they think offer the best and worst value – i.e. which ones could use a little disruption?
One of the questions we are constantly asked is “What do I call older adults in my marketing campaigns?” It’s a rather basic question that you think would have a straightforward answer, but this could not be farther from the truth.
I want to thank all of my friends and business acquaintances who have so thoughtfully pointed out that my title was incorrectly spelled. The only problem is — it’s not a typo…I am, in fact, the Chief EvAGElist Officer (aka CEO) of Age of Majority and not the Chief Evangelist Officer. Let me explain…
We started with 16 television ads representing seven consumer categories and pitted them against one another in a series of head-to-head battles, judged by our Revolution55 community, to see who would prevail in our first ever Battle of the Ads.
Our 2020 gift guide for people over 50: To help you find the perfect gift for the Active Agers in your life, the team at Age of Majority has compiled its (third annual) list of the Top 10 holiday gift ideas. It features a little tech, a little practicality, some retro inspiration and a whole lot of fun.
The automotive industry is one that has largely ignored (with a few exceptions) the largest group of buyers and influencers on new car purchases — older active consumers (along with women as well).
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