our POV


We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

To Ozempic or Not to Ozempic?

What we found most interesting is the change in attitudes towards the use of prescription drugs such as Ozempic and Wegovy to lose weight. The percentage of older adults who would never consider using drugs to lose weight decreased from 78.4% to 67.4% in the past year, a significant decline in negative perceptions around this option.

May 29th, 2024|

The #1 Thing Businesses Need to “Get” When it Comes to Marketing to Older Adults

Suggesting that a product, service or experience is for you because you are old(er) is the kiss of death for many brands and products. Largely because of the ageist stereotypes that exist, older adults and particularly Active Agers, don’t like to think of themselves as old, regardless of their age. Let me provide some examples that drive my response...

March 5th, 2024|

The “New” Turning 60

As I am about to turn 60, I have made a conscious decision to start making the changes in my life so that getting older becomes the best part of my life...

January 23rd, 2024|

Getting over your FOGO

I was asked recently to deliver a TEDx Talk. My speaking engagements are usually business-focused – but or this talk I needed to deliver a more personal message.

December 15th, 2023|

The Unstoppable Force of Pickleball

In a recent trip to Hilton Head, SC, I had the opportunity to play pickleball at Palmetto Dunes. While they are considered one of the top tennis centers in the country, make no mistake, pickleball now rules at this resort.

November 15th, 2023|

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