our POV

Blog2019-02-19T13:05:18-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The Evolution of Social Media

While over 40% of Active Agers already use Instagram, I think we will see more of them move towards this platform and likely other ones like Tik Tok.

December 3rd, 2021|

The (Not-Surprising) Rise of Pickleball

It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”

October 28th, 2021|

Active Agers’ Inclusion in Ads Should Be More Fashionable

Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.

October 7th, 2021|

Advice for My Younger Self

But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.

July 15th, 2021|

What is a Chief Evagelist Officer?

I want to thank all of my friends and business acquaintances who have so thoughtfully pointed out that my title was incorrectly spelled. The only problem is — it’s not a typo…I am, in fact, the Chief EvAGElist Officer (aka CEO) of Age of Majority and not the Chief Evangelist Officer. Let me explain…

March 3rd, 2021|

Battle of the Ads

We started with 16 television ads representing seven consumer categories and pitted them against one another in a series of head-to-head battles, judged by our Revolution55 community, to see who would prevail in our first ever Battle of the Ads.

December 21st, 2020|

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