our POV

Blog2022-05-11T10:35:09-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The Realities of being a Caregiver

Caregiving challenges generally create a heightened level of emotional and physical stress on the caregiver, some of whom are also dealing with the needs of their own children or other loved ones in their lives.

October 21st, 2022|

Product Review: Adult Diapers

I decided it was time for me to “test-drive” disposable underwear. I see a future in testing and reviewing products and services targeting older adults and I thought the best place to start was with a relatively tough category. If I could do this one, most future trials should be relatively painless – right?

September 13th, 2022|

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