our POV

Blog2019-02-19T13:05:18-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

Opening doors: Who’s buying new cars anyway?

The automotive industry is one that has largely ignored (with a few exceptions) the largest group of buyers and influencers on new car purchases — older active consumers (along with women as well).

November 17th, 2020|

Top 10 Halloween Treats for Active Agers

Armed with the belief that Halloween was still a “thing” for older consumers, we wanted to find out what would top their list of candy favorites. To that end, we surveyed our Revolutionaries and came up with a list of the Top 10 Halloween Treats for Active Agers

October 22nd, 2020|

Insights from our Revolutionaries

Our Revolutionaries have provided us with knowledge and insights through a multitude of exercises across a wide variety of areas. They have been thoughtful and enthusiastic in their responses, proving that Active Agers are eager to have their opinions heard.

July 3rd, 2020|

Infographic: Entertainment Activities During COVID-19

Revolution55 is unlike anything that has existed before. It is a community of active, engaged people 55+ brought together for the sole purpose of helping brands and companies deliver more relevant and useful products, services and marketing to their lives.

May 15th, 2020|

Introducing Revolution55

Revolution55 is unlike anything that has existed before. It is a community of active, engaged people 55+ brought together for the sole purpose of helping brands and companies deliver more relevant and useful products, services and marketing to their lives.

April 30th, 2020|

How To Enjoy Your Solitude: Self-Care Tips For Active Agers

It is an extremely frightening time for people of all ages across the world. In North America, we are all doing our best to stay home and help flatten the curve. The act of self-isolation, however, can take its mental toll – specifically for Active Agers.

April 9th, 2020|

5 ways the pandemic will impact Active Agers

Saying that our world will change dramatically post COVID-19 pandemic is an obvious and gross understatement. We are seeing just the initial impacts on individuals and our society and it is difficult to project what the longer-term future holds given these highly uncertain times.

March 31st, 2020|

How Active Agers spend their Leap Day could say a lot about them

As certain annual occurrences, beyond holidays, like the summer and winter solstice are often observed with special activities and celebrations, I thought it would be fitting to pull together a top 5 list of activities Active Agers might do to celebrate (or at least spend time doing on) Leap Day, 2020.

February 27th, 2020|

Super Bowl 2020 Ad Roundup

We round up a few of our favorite spots (we call them “touchdowns”), and some we think missed opportunities (“fumbles”), at least when it comes to connecting with the Active Ager.

January 30th, 2020|

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