our POV

Blog2022-05-11T10:35:09-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

Rethinking the world of “Senior Living”

Even before COVID hit in 2020, it was becoming more apparent that the Senior Living industry needed to flip its focus from healthcare first, followed by wellness, to the other way around. The pandemic only served to drive this need home more.

June 29th, 2022|

I am 58 years “OLD.”

I’ve been reflecting on how my life has changed since I hit the big 55 three years ago when I officially became an Active Ager. The reality is, my life is pretty much the same with a few exceptions.

May 10th, 2022|

The Evolution of Social Media

While over 40% of Active Agers already use Instagram, I think we will see more of them move towards this platform and likely other ones like Tik Tok.

December 3rd, 2021|

The (Not-Surprising) Rise of Pickleball

It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”

October 28th, 2021|

Active Agers’ Inclusion in Ads Should Be More Fashionable

Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.

October 7th, 2021|

Advice for My Younger Self

But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.

July 15th, 2021|

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