our POV


We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The (Not-Surprising) Rise of Pickleball

It is estimated that more than 4.2 million Americans are now playing pickleball, making it the fastest growing activity in the country. Who knew? No wonder Vanity Fair just published an article titled, “How Pickleball Won Over Everyone From Leonardo DiCaprio to Your Grandparents.”

October 28th, 2021|

Active Agers’ Inclusion in Ads Should Be More Fashionable

Despite their interest in fashion, many companies still aren’t appealing or marketing to active agers. The insights we gathered from our Revolutionaries suggest active agers aren’t being effectively targeted or represented from a fashion perspective.

October 7th, 2021|

Advice for My Younger Self

But you may be surprised to know that our levels of happiness actually increase as we become older adults. According to the widely studied “U-Curve of Happiness” concept, life satisfaction drops during midlife (when life’s worries are at their apex and begins its recovery around age 50, reaching its peak towards the end of life.

July 15th, 2021|

What is a Chief Evagelist Officer?

I want to thank all of my friends and business acquaintances who have so thoughtfully pointed out that my title was incorrectly spelled. The only problem is — it’s not a typo…I am, in fact, the Chief EvAGElist Officer (aka CEO) of Age of Majority and not the Chief Evangelist Officer. Let me explain…

March 3rd, 2021|

Battle of the Ads

We started with 16 television ads representing seven consumer categories and pitted them against one another in a series of head-to-head battles, judged by our Revolution55 community, to see who would prevail in our first ever Battle of the Ads.

December 21st, 2020|

Top 10 Holiday Gifts for the Active Agers in Your Life

Our 2020 gift guide for people over 50: To help you find the perfect gift for the Active Agers in your life, the team at Age of Majority has compiled its (third annual) list of the Top 10 holiday gift ideas. It features a little tech, a little practicality, some retro inspiration and a whole lot of fun.

December 11th, 2020|

Tuning Into Hearing Health & The Active Ager

The automotive industry is one that has largely ignored (with a few exceptions) the largest group of buyers and influencers on new car purchases — older active consumers (along with women as well).

December 7th, 2020|

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