We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
There is another form of FOMO that is much different, yet with equally widespread effects. The new FOMO I am witnessing on a frequent basis is the Fear of Marketing Older. Although we have uncovered several reasons why businesses and marketers are largely ignoring Active Aging consumers, in my mind FOMO is the one that represents the largest barrier.
Many brands have begun embracing all shapes, sizes, colours, sexual orientations, and gender identities. Can we say the same progress is being made in marketing against our older counterparts?
When I went to bed last night, I felt fully prepared to face a new life with all the limitations and barriers that society says we’ll face when we are old. Today is the big day. Today is my 55th birthday. But a funny thing happened when I woke up today… Nothing had changed
In my last month of being 54, I am more excited than ever about my future. I am working harder than I ever have in my 30+ year career and I am more invigorated than I have ever been. I can no longer offer a timeframe of if and when I will retire, especially since I am a firm believer that we have entered a new age of “rewirement”.
Recently I have been introduced to a relatively new game known as “Pickleball”. What is Pickleball? For those of you who aren’t familiar with it, Pickleball is a sport played on a badminton-sized court with the net set to a height of 34 inches at the center.
When it comes to discussing design for an aging population, conversations like this tend to drift towards the limitations that come with aging. These ‘design for seniors’ discussions typically touch on issues affecting vision and hearing, motor control, memory and cognition.
In celebration of Valentine’s Day and with romance in the air (and at your local card shop), I thought I would provide my Top 10 List of romantic movies that feature Active Aging actors. Naively I thought this would be a relatively easy task because who hasn’t seen a RomCom with some “older” actors in the past few years?
We scanned a huge number of SuperBowl ads – from teaser spots leading up to the game, digital-only spots, extended versions, banned versions and of course those aired during the game (100+ in all) – for a sense of the marketers who are showing older audiences a little love, or at least are incorporating a little age diversity.
Although some professional athletes try to hang on for a little too long (which can be a sad thing to see), it is great to see that some of our heroes aren’t retiring because their bodies have given out.
Our 2018 gift guide for people over 50: Forget the tea sets, throw pillows, thermal socks, brooches and over-sized anything that says, “you’re old, but I still love you”.
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