our POV


We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

I am 54 years “OLD.”

In my last month of being 54, I am more excited than ever about my future. I am working harder than I ever have in my 30+ year career and I am more invigorated than I have ever been. I can no longer offer a timeframe of if and when I will retire, especially since I am a firm believer that we have entered a new age of “rewirement”.

April 2nd, 2019|

Pickleball – Is This Lawn Bowling 2.0?

Recently I have been introduced to a relatively new game known as “Pickleball”. What is Pickleball? For those of you who aren’t familiar with it, Pickleball is a sport played on a badminton-sized court with the net set to a height of 34 inches at the center.

March 11th, 2019|

Make the font larger: Designing for the Active Ager audience

When it comes to discussing design for an aging population, conversations like this tend to drift towards the limitations that come with aging. These ‘design for seniors’ discussions typically touch on issues affecting vision and hearing, motor control, memory and cognition.

March 1st, 2019|

Top Nine Romantic Movies Featuring Active Aging Actors

In celebration of Valentine’s Day and with romance in the air (and at your local card shop), I thought I would provide my Top 10 List of romantic movies that feature Active Aging actors. Naively I thought this would be a relatively easy task because who hasn’t seen a RomCom with some “older” actors in the past few years?

February 13th, 2019|

Which SuperBowl advertisers scored with older viewers?

We scanned a huge number of SuperBowl ads – from teaser spots leading up to the game, digital-only spots, extended versions, banned versions and of course those aired during the game (100+ in all) – for a sense of the marketers who are showing older audiences a little love, or at least are incorporating a little age diversity.

February 3rd, 2019|

It’s (Not) Time to Hang Up Your Cleats

Although some professional athletes try to hang on for a little too long (which can be a sad thing to see), it is great to see that some of our heroes aren’t retiring because their bodies have given out.

January 30th, 2019|

Don’t Mix Politics and Age

While some millennials may find this dark humor funny and even get them out to vote, I find the ad overly offensive. Creating an ad that so blatantly promotes ageism is just wrong. To suggest that the views of those in the ad are widely held by Baby Boomers and the Silent Generation is nonsense and paints a picture of older consumers that is way off the mark.

October 3rd, 2018|

Past One’s Prime

The reality is that there is virtually no relationship between age and performance. Yet, if you talk to anyone over the age of 50 (or dare I say 40) who is searching for a job, you will find that ageism is a huge hindrance in landing a new position.

August 28th, 2018|

The Evolution of Retirement Communities

I have been watching with great interest the development and launch of Latitude Margaritaville – a planned community for Active Aging consumers who are looking to live the “Margaritaville” lifestyle. This is not a retirement community, but a development that appeals to a community rooted in an interest that goes well beyond the retirement that brings them together.

May 25th, 2018|

find us on YouTube

Don’t miss an update!

Subscribe now to our email list to receive future news, updates and offers from Age of Majority.

You can remove your consent at any time by selecting the unsubscribe link in any email update sent from Age of Majority.

get in touch

Contact us to learn how we can help you unlock your potential with consumers 55+

Jeff Weiss
President and CEO

  • This field is for validation purposes and should be left unchanged.