We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.
Below are some examples of our thinking.
The Power of Nostalgia
Nostalgia can be a powerful tool in marketing to older adults, but works best as a supporting emotional cue vs. being the core strategy.
The Pursuit of Happiness
In an effort to understand and embrace happiness to its fullest, my wife and I recently visited the happiest country in the world, Bhutan.
Top 10 Holiday Gifts for the Active Agers in Your Life
Our 2025 gift guide for people over 50: With the holidays just around the corner our team at Age of Majority has compiled its 8th annual list of the top 10 holiday gift ideas for the Active Agers in your life.
The real reason why marketers ignore older consumers
Adults 55 and over represent approximately 30% of the population and control over 40% of all consumer spending yet businesses only spend an estimated 10% of their marketing dollars trying to reach and engage them.
What do older adults find engaging (or not) in TV advertising?
We selected six TV spots that we believe do a better than average job of engaging older adults for further evaluation with Active Agers.
Why Social Media Influencers Can Help You Engage Older Adults
Given our focus on understanding and marketing to adults 55+, we’ve often wondered what impact influencers were having on this demographic.
Food for thought: how grocery retailers can better market to older adults
There’s a real opportunity for grocery retailers to enhance the shopping experience for older adults and build their loyalty.
Top 10 Holiday Gifts for the Active Agers in Your Life
Our 2024 gift guide for people over 50: With the holidays just around the corner our team at Age of Majority has compiled its 7th annual list of the top 10 holiday gift ideas for the Active Agers in your life.
Improving the Travel Experience for Older Adults
While my travel experiences and travel accommodations have changed over the past 40 years, my desire to travel and explore has not. What has changed, however, is the pressure to travel to the places I want to go while I still can.
AI and Its Impact on Longevity
What we found most interesting is the change in attitudes towards the use of prescription drugs such as Ozempic and Wegovy to lose weight. The percentage of older adults who would never consider using drugs to lose weight decreased from 78.4% to 67.4% in the past year, a significant decline in negative perceptions around this option.
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get in touch
Contact us to learn how we can help you find your competitive edge with consumers 55+
Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561