our POV

Blog2022-05-11T10:35:09-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

The Unstoppable Force of Pickleball

In a recent trip to Hilton Head, SC, I had the opportunity to play pickleball at Palmetto Dunes. While they are considered one of the top tennis centers in the country, make no mistake, pickleball now rules at this resort.

November 15th, 2023|

The Realities of being a Caregiver

Caregiving challenges generally create a heightened level of emotional and physical stress on the caregiver, some of whom are also dealing with the needs of their own children or other loved ones in their lives.

October 21st, 2022|

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