our POV

Blog2019-02-19T13:05:18-04:00

We have a unique perspective that others don’t see when it comes to marketing to Active Aging consumers and the tremendous opportunities that exist in doing so.

Below are some examples of our thinking.

Battle of the Ads

We started with 16 television ads representing seven consumer categories and pitted them against one another in a series of head-to-head battles, judged by our Revolution55 community, to see who would prevail in our first ever Battle of the Ads.

December 21st, 2020|

Top 10 Holiday Gifts for the Active Agers in Your Life

Our 2020 gift guide for people over 50: To help you find the perfect gift for the Active Agers in your life, the team at Age of Majority has compiled its (third annual) list of the Top 10 holiday gift ideas. It features a little tech, a little practicality, some retro inspiration and a whole lot of fun.

December 11th, 2020|

Tuning Into Hearing Health & The Active Ager

The automotive industry is one that has largely ignored (with a few exceptions) the largest group of buyers and influencers on new car purchases — older active consumers (along with women as well).

December 7th, 2020|

Opening doors: Who’s buying new cars anyway?

The automotive industry is one that has largely ignored (with a few exceptions) the largest group of buyers and influencers on new car purchases — older active consumers (along with women as well).

November 17th, 2020|

Top 10 Halloween Treats for Active Agers

Armed with the belief that Halloween was still a “thing” for older consumers, we wanted to find out what would top their list of candy favorites. To that end, we surveyed our Revolutionaries and came up with a list of the Top 10 Halloween Treats for Active Agers

October 22nd, 2020|

Insights from our Revolutionaries

Our Revolutionaries have provided us with knowledge and insights through a multitude of exercises across a wide variety of areas. They have been thoughtful and enthusiastic in their responses, proving that Active Agers are eager to have their opinions heard.

July 3rd, 2020|

Infographic: Entertainment Activities During COVID-19

Revolution55 is unlike anything that has existed before. It is a community of active, engaged people 55+ brought together for the sole purpose of helping brands and companies deliver more relevant and useful products, services and marketing to their lives.

May 15th, 2020|

Introducing Revolution55

Revolution55 is unlike anything that has existed before. It is a community of active, engaged people 55+ brought together for the sole purpose of helping brands and companies deliver more relevant and useful products, services and marketing to their lives.

April 30th, 2020|

How To Enjoy Your Solitude: Self-Care Tips For Active Agers

It is an extremely frightening time for people of all ages across the world. In North America, we are all doing our best to stay home and help flatten the curve. The act of self-isolation, however, can take its mental toll – specifically for Active Agers.

April 9th, 2020|

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