We started with 16 television ads representing seven consumer categories and pitted them against one another in a series of head-to-head battles, judged by our Revolution55 community, to see who would prevail in our first ever Battle of the Ads. When the dust settled, first and second-place were separated by a mere few percentage points.
Below we present to you our ad battle results with congratulations to the top finishers from @eargo, @Nike, @Fidelity, and @SunLifeCA. Ad creative reflects a mix of approaches ranging from lighthearted humor, intergenerational connections and stereotype-busting in an effort to appeal to Active Aging consumers.
While the ads in our bracket reflect solid insights and different ways to succeed creatively with older consumers, they still represent more of the exception than the rule. A common challenge for many brands interested in engaging older consumers is envisioning what ‘a campaign for older people’ looks like and/or avoiding stereotypes that get in the way of accurately representing this audience.
Is your brand falling short in engaging the important older consumer market? We invite you to reach out to discuss how next year we can help you make the cut.