The Active Ager is a multi-faceted consumer segment that is often misunderstood or ignored by marketers.

Some marketers assume they already understand the Active Ager, while others are baffled by their existence and don’t know how to reach them in the first place.
Age of Majority recently conducted research with Active Agers and surveyed them on a wide variety of topics. If you want to test how well you know the Active Aging consumer, take our quick five minute knowledge quiz and see how you measure up!

Let’s get started. To give you the best experience possible, answer the question below:

Are you currently marketing to consumers 55+?

Yes
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