The Top 10 Gifts People Over 50 Really Want this Holiday Season

After scanning a huge array of trends and research from 2018, the team at Age of Majority has assembled a list of our top 10 alternative holiday gift ideas for Active Agers. So, forget the tea sets, throw pillows, brooches and over-sized anything that says, “you’re old, but I still love you” this is the stuff they really want this year. It’s our small gift to you along with wishes for a wonderful holiday season and a successful 2019.

#1. Super foods gift box

(featuring foods like Matcha, Turmeric, Cacao, Moringa Powder)

Older consumers are proactively taking control of their health and wellness to maintain active lives. Eating functional foods for their perceived powerhouse benefits is a big part of the trend. This gift will provide a lift through the holiday season and beyond.

#2. Lessons to explore a personal passion point

Active Agers have the time and desire to try new things or to enjoy activities and hobbies they couldn’t before. This gift could be anything from photography lessons to helping them learn to play the guitar or improve their backhand in tennis.

#3. Smart speaker

Hey Google and Alexa – a smart speaker’s what they really really want. Nearly four in 10 Americans 55+ have already or plan to purchase a smart speaker like Google Home or Amazon Echo to manage multiple smart devices in the home and to stay in touch with their friends, family and community.

Photo: Airbnb logo

#4. Airbnb gift voucher

Airbnb reports that older consumers are its fastest growing market and they’re not just booking homes in exotic places, but want thrill-seeking experiences around the world.

#5. Cannabis edibles

(where legal of course!) like brownies, gummies, sodas and even margaritas.

Nearly a quarter (21%) of adults 55+ say they’d be comfortable eating recreational cannabis with their friends 21+ and more than four in 10 say they’re more likely to try cannabis today than five years ago.

Photo: Cannabis edibles
Photo: #6. Fitness trackers

#6. Fitness trackers

(such as Apple Watch, Fitbit, Garmin, Samsung Gear, Moov Now)

Wearable technology like fitness trackers has grown more than 5X faster among the 65+ population vs. the general population. For Active Agers it’s not just about counting steps and calories but monitoring multiple aspects of their health, while connecting with others doing the same.

#7. Condoms, lubricants and sex toys variety pack

Like it or not your parents are probably still having sex – maybe right now. In fact, two-thirds of people 55+ are sexually active and claim to be adventurous or open to trying new things in their sex lives. So how about a his and her gift pack no one will forget.

Photo: Concert tickets or anything Rock and Roll

#8. Concert tickets or anything Rock and Roll

The 50+ set loves their Classic Rock (it’s their favorite music genre) and nearly half of Boomers attend more live events now than 10 years ago. Hey, even Axl Rose and Jon Bon Jovi are 55+.

#9. Wine or alcohol subscription box

Eight in 10 people 55+, who drank alcohol in the past 12 months, enjoyed wine. According to online wine retailer, Cameron Hughes Wine, Boomers are twice as likely to drink wine four or more times per week than Millennials. It’s the gift that keeps on giving.

Photo: WIne gift set

#10. Subscription to Wired, Entrepreneur or Fast Company magazine

Active Agers 50+ have a strong desire to explore new ideas and technologies, while many are starting new businesses – post career. In fact, a 50-year-old entrepreneur is almost twice as likely to start an extremely successful company as a 30-year-old. This gift celebrates their love of learning and self-growth and connectedness to the world.

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Jeff Weiss
President and CEO
jeff@ageofmajority.com
1.888.544.4561

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