Connecting with Caregivers
New study provides a compass for companies and organizations appealing to the increasingly important family caregiver audience.
Who We Are
Age of Majority is uniquely positioned to help you make sense of and engage the often misunderstood and undervalued 55+ audience, who are not the stereotypical “seniors” of yesterday.
We combine extensive experience with research tools and techniques, often powered by our proprietary online insights community, Revolution55, to address two common and fundamental needs:
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The Massive Growth Opportunity That Marketers Are Missing
The study surfaces a simple and powerful question to marketers: if you knew your brand was leaving millions of dollars of potential revenue on the table, would you do something about it?
The results are potentially eye-opening for marketers, and offer direction for better engaging the large and growing population of active aging consumers.
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