RESEARCH REPORT

Unlocking the power of influencers to reach older adults

In a rapidly evolving digital landscape, where marketing strategies are continually adapting to meet the needs of diverse age groups, one truth remains constant: social media’s influence continues to grow.

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Who We Are

Age of Majority is a research-driven marketing agency that is uniquely positioned to help brands and organizations that make products and services more desirable, useful and marketable to boomers, seniors and older adults — for both new and existing offerings. In addition to our consulting work, we identify and work with social media influencers to motivate and engage older adults to help drive purchase.

We combine extensive experience with research tools and techniques, often powered by our proprietary online insights community, Revolution55, to address three common and fundamental needs:

Uncovering insights that identify unmet need and high-level opportunities.

Executive Summary

Developing and validating specific opportunities that appeal to seniors and older adults.

Elevating existing products. Bringing New Products to Life.

Speak. Facilitate. Kick-start.

The world is getting older and you can’t stop it, with over 17% of the population projected to be 65 and older by the year 2100.

Watch the latest TEDx talk from Jeff Weiss:The Power of Active Agers

More information on Jeff Weiss’ speaking engagements can be found on thejeffweiss.com.