who we’ve helped
Expanding the Market for Element Nutrition
We helped nutraceutical company, Element Nutrition, significantly broaden its potential market in preparation of their launch of an innovative protein-based brand formulated to prevent muscle loss in individuals over the age of 40. Based on consumer insights captured around health and wellness attitudes and behaviours, we identified a much larger market for the new brand than was originally anticipated by the client, along with findings that fed directly into the development of everything from product packaging, messaging, imagery and the overall marketing plan.
Engaging Active Agers/Motivating Purchase for Atlas Care
With a large percentage of its clients within the Active Aging consumer space, AtlasCare Heating & Cooling was experiencing flat growth in demand for its home service offerings. We executed a multi-faceted marketing program using search, programmatic, enhanced web design, content and navigation, radio and TV sponsorships, direct mail and e-mail marketing to engage and motivate higher income Active Agers. Our educational approach with information-hungry mature consumers built brand loyalty, while targeted promotions drove a more than 100% year-over-year increase in demand for select HVAC services. Qualitative research also identified new ways of communicating with the company’s core Active Aging customer, including via text and online chat.
Inspiring Active Aging Consumers
We helped RBC inspire the Active Aging consumer to start thinking about their retirement differently by driving awareness and education to support the Retirement Designers Program. Research and insights informed our strategy of reaching this target through content and media they were already consuming and through spokespeople and influencers that would truly resonate. Rather than relying on financial news outlets and experts (who they often found intimidating), we created content with influencers and spokespeople that tapped into the AA’s passion points – travel, home renovations, décor and hobbies – encouraging them to consider how they could spend their retirement hours pursuing these passions. By sparking this interest, we were able to drive them to a branch or on-line to experience the program.
Driving Healthy Sales of California Prunes
We helped California Prunes generate awareness among women aged 45+ of the bone health benefits of prunes. Women in this age group are more likely to develop Osteoporosis and have higher rates of bone loss than other segments of the population. By leveraging our long-standing strong relationships with dietitians and other relevant influencers as credible third-party spokespeople, we increased sales revenue of California Prunes by 8% in just one year.
Generating Funds for Brain Health Research
We helped Women’s Brain Health Initiative (WBHI) create a highly successful sponsorship package, that educated potential donors on women’s brain-aging disorders. While much of the research on brain health still focuses on men, 70 per cent of new Alzheimer’s patients are women and they are twice as likely to have strokes or develop dementia. With our in-depth understanding of older women dealing with the challenges associated with brain health, our efforts enabled WBHI to generate funds for scientific research on women, as well as for educational events and seminars and for newspaper inserts that drew attention to this cause.